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As any lawyer knows, the key to acquiring new clients is finding the right marketing methods. While there are still a variety of lawyers using print ads to garner attention for their firm, most practices are utilizing the power of the internet. By using the internet to market our legal practice, you can cast a broader net when it comes to potential clients. For years, lawyers like Nicolas Geman have been using websites and social media marketing to get out the word about the legal services they offer. If you are in the process of designing a homepage for your law firm’s website, then be sure to consider the following factors.
Having a slow-loading homepage can be a recipe for disaster. Most of the people who visit your firm’s website will take notice of how long they have to wait for a page to load. If the visitor feels as if it is taking too long for your homepage to load, they will usually move on to another firm’s website. One of the biggest issues that can lead to slow load times is DIY website builds. While helping with the design of your website is a great idea, you will need to leave the actual building of your page to the professionals. By allowing a web designer to do this work, you will not have to worry about issues like slow load times.
Making a visitor to your law firm’s website hunt around for contact details is a bad idea. The harder a person has to work to find pertinent details like this, the higher your risk will become of them getting frustrated and leaving your site. The last thing you want to do is get so wrapped up in making your website appealing that you forget all about the basics like making contact information readily available. With the assistance of a web designer, you will have no problem getting guidance regarding where to put your contact information.
Another important bit of information you need to have on your firm’s homepage is the types of cases you handle. Without this type of information, you will find it very hard to get the quality client leads you are after. Not only do you need to include information about the types of cases you handle, you should also give visitors an idea of how many cases you have won and how long you have been practicing law. When a person is looking for a lawyer to help them out, they want to find someone who has been around for a long time. Reassuring the prospective clients who visit your website that you have experience in the type of legal matters they are dealing with can go a long way. You want to let prospective clients know that you can help them get the legal issues they are dealing with resolved.
If your firm offers free consultations, then making it easy for clients to book them should be a top concern. Getting your web designer to put contact forms on your homepage is a great way to get these consultations booked with ease. Most prospective clients are more likely to fill out these forms to schedule a consultation than they are to call your firm. Making this process easy and effective for prospective clients can go a long way when trying to convert website visitors into actual clients.
In order to get a great looking website for your law firm, you will have to find an experienced web designer to work with. Getting a look at a particular web designer’s portfolio is a great way to figure out what they are capable of and whether or not they are the right fit for the job at hand.