Call for Papers : National Seminar on “Creating Brand India: Strategies, Issues & Challenges- Managerial Perspectives”


Date : 19-20 January, 2016

Call for papers: Conceptual, theoretical and empirical papers from the field of management, commerce, social sciences are invited for presentation in the seminar. A book of Conference Proceedings with ISBN Number will be released shortly after conclusion of the seminar. An abstract of 500 words with 3-10 keywords along with the full paper within 5000 words in MS-Word format following APA style of referencing shall be sent to [email protected] or [email protected] latest before 31st December, 2015

Themes of the seminar: The seminar will include the following themes:

  •  ‘Brand India’: A Vision
  • The Roadmap to ‘Brand India’
  • Creating ‘Brand India’: Managerial Perspectives
  • Strategies to create Brand India: Make in India, IT+IT=IT; Indian Talent + Information Technology = India Tomorrow, 3D= Democracy+ Demographic Dividend+ Demand, Skill India, Digital India, 5-Ts- Talent, Tradition, Tourism, Trade & Technology.
  • 7 point “Rainbow” Principle: Focus on India’s culture, agriculture, women, natural resources, youth power, democracy & knowledge
  • Brand India & Foreign Direct Investment
  • India as an investment friendly nation
  • Brand India & Need for Labour Reforms
  • Democracy and Economic Growth
  • Roadblock to Brand India: Black Money, Money laundering, Poverty, Illiteracy, Regionalism, Regional Disparity
  • Brand India & Credit Rating Agencies: Roles & Obstacles
  • Cross-border acquisitions
  • Public Private Partnerships
  • Leveraging business partnerships in globalized market
  • International Comparative Analysis
  • Managerial Obstacle & Challenges
  • Any other theme related to the subject

Brochure :