4 Legal Marketing Mistakes Your Firm Needs to Avoid
Are you trying to attract new clients to your law firm? While this may sound like a relatively easy process, it is anything but. With all of the competition out there in the world of Chaffin Luhana lawyers, it can be hard for you to get the word out about your practice. Creating a web presence for your law firm is a great way to expand your reach and find new clients with ease. Just like any other form of advertising, there are a number of mistakes you will need to steer clear of when taking your marketing efforts online. Here are some of the most common internet marketing mistakes law firms make and what you can do to avoid them.
- Looking Past the Power of Social Media
The biggest mistake that you need to avoid when trying to create a web presence for your law firm is looking past the power of social media. The most popular social media platforms have tons of users, which means tapping into even a fraction of this audience can garner you a lot of quality client leads. Considering the social proof is being used by powerful search engines like Google when assigning websites a rank, it is imperative that you take advantage of this medium. You need to choose the around 2 to 3 social media platforms to make business pages on. Before choosing a social media platform to use, you need to think about who your ideal demographic is. Once you figure this out, you can use tools like Hootsuite to keep the posts your law firm makes consistent.
- Having a Website That Looks like It was made in the Early 90s
While many people look back fondly on the early 90s, no one want to use a website that looks like it was designed during this time in history. If your website looks pre-historic, then you need to work on getting it updated. Things like slow load times, pixelated images and cumbersome navigation can lead to a person leaving your firm’s website before they retain any of the information you have placed on it. Bringing your website into the 21st century is important and well worth the money you pay. You need to make sure that your website is mobile friendly. Neglecting to have a responsive site will lead to you alienating a large number of visitors to your site. An experienced web designer will be able to audit your existing site and let you know what needs to be changed.
- Ignoring SEO Will Allow Your Competitors to Blow Right past You
If you have a number of other legal firms in your area vying for the same clients, then finding a way to gain a competitive edge should be your main goal. One of the best things you can do to increase the traffic to your website if getting professionals to optimize it for search engine success. Using the industry specific keywords is imperative when trying to get your website viewed by people who need the type of legal help you can provide. An internet marketing company will be able to help you find the right keywords and develop content based on these phrases to boost your ranking in the search engines like Google and Bing.
- Informative Blogs Can Go a Long Way
Having informative blogs for your website visitors to read and share is also a great way to create a strong web presence for your law firm. If you are not comfortable writing these blogs on your own, then working with a content writing service is a great idea. Putting out blogs, memes and videos will make it much easier for you to get the content on your site shared all over social media.
With the help of a marketing professional, you will have no problem attracting visitors to your law firm’s website.
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